Safe Streets: Mayor Announces Pedestrian Safety Initiative
Mayor Edwin M. Lee joined by San Francisco Municipal Transportation Agency (SFMTA), San Francisco Police Department (SFPD) and San Francisco Fire Department (SFFD) announced the new "Be Nice, Look Twice" public awareness campaign, which will launch in February. The campaign will remind all road users to not only slow down and pay more attention to their surroundings, but also help and care for one another as we all travel San Francisco’s streets and sidewalks.
"Pedestrian safety continues to be a key focus as our City grows," said Mayor Lee. "San Francisco is a City that walks, and we all have a shared responsibility to protect and care for the most vulnerable users on our City streets. By looking out for each other and by driving more slowly and carefully, we can make a big impact on improving safety for those walking in San Francisco. This new campaign will be culturally competent and will touch all corners of San Francisco." Read more.