Today Mayor Edwin M. Lee declared "Red & Gold" Week in San Francisco, encouraging fans and local businesses to show their 49ers pride for this weekend's Super Bowl by wearing Red & Gold or displaying signs, flags or any form of support for the hometown team. The San Francisco 49ers will play the Baltimore Ravens in New Orleans at 3:30pm Pacific on Sunday, February 3rd. This is the sixth time the 49ers have played in the Super Bowl, and the first appearance since the 1994 season. 

"By winning the NFC Championship and advancing to the Super Bowl, the San Francisco 49ers have done what no other Niners team has done in nearly two decades," said Mayor Lee. "Let's show our Red & Gold Niners pride in our schools, our businesses and our homes to celebrate the culmination of their 'Quest for Six' and cheer them on as they work to bring another Vince Lombard Trophy back to the San Francisco Bay Area. Go Niners!" Read more.